Industrial Strength: General Misr Backs Local Industry Through Assembly and Localisation
Supporting national industry through local assembly partnerships and a long-term localisation plan.
From importing to local assembly
Since its founding in 2019, General Misr set a clear goal: not just to sell vehicles but to help build an industry. Through its partnership with ATG, Shineray vehicles are assembled locally in Industrial Zone A1, 10th of Ramadan City.
Discover the Shineray vehicle line-up in Egypt or book authorised maintenance.
Why localisation matters
Local assembly brings parts closer to customers, shortens delivery times, creates jobs for Egyptian technicians and engineers, and supports the national economy. It is also what lets us offer a confident 3-year / 100,000 km warranty on passenger and light commercial vehicles.
Next: a 40,000 m² factory
Vision 2027 includes the company's first private factory on 40,000 square metres to deepen local manufacturing and grow export capacity to Arab and African markets.
Official news from General Misr Automotive, the exclusive Shineray distributor in Egypt.
