To be the most influential and trusted company in Egypt's automotive sector, prioritising impactful growth over speed and deepening local industry through manufacturing and international partnerships.
About us
Building an industry, not just selling vehicles
General Misr was founded in 2019 to lead Egypt's automotive sector, building on the expertise of Abu Hatta Company, established in 1974.
General Misr was founded in 2019 to lead Egypt's automotive sector, building on the expertise of Abu Hatta Company, established in 1974.
From day one we focused on reliable transport solutions for local, Arab and African markets. By partnering with global names such as Joylong, Shineray and SWM, and running local assembly lines with ATG, we are not just selling vehicles — we are building an industry.
- 0Founded
- 02027 factory footprint
- 0Global brands
- 0Years of Abu Hatta heritage
CEO's message“Since founding General Misr in 2019, our goal has been clear: practical, reliable transport solutions. We believe the future of industry in Egypt rests on innovation, technology localisation and investment in quality, and we are moving steadily into a new phase of expansion with SWM and our local manufacturing partners.”
To deliver innovative, practical solutions for the Egyptian market: high-quality models at competitive prices, expanded local assembly and a better customer experience through strong after-sales support.
- Quality — High reliability and performance.
- Innovation — The latest global technologies.
- Transparency — Clarity in every partnership.
The General Misr standard
- 01
Local assembly (ATG)
Shineray vehicles assembled in 10th of Ramadan City, supporting the national economy.
- 02
Global partnerships
Exclusive agent for Joylong, Shineray and SWM.
- 03
3-year warranty
Or 100,000 km on passenger and commercial fleets.
- 04
Parts availability
Strong stock at our Abbasia centre and authorised dealers.
- 05
Diverse line-up
From the X30 passenger van to the hard-working T30.
- 06
Future expansion
A new 40,000 m² factory by 2027.
From 2019 to the 2027 factory
- 2019
![Establishment]()
Establishment
General Misr founded; exclusive Joylong agency secured.
- 2022
![Expansion & assembly]()
Expansion & assembly
Shineray agency launched; ATG partnership for local van and truck assembly.
- 2025
![SWM partnership]()
SWM partnership
Agreement with SWM to expand into passenger cars and motorcycles.
- 2027
![The mega factory]()
The mega factory
First private factory on 40,000 m² to support localisation and exports.
- SHINERAY — Exclusive agency
- JOYLONG — Exclusive agency
- SWM — Passenger cars & motorcycles
- ATG — Local assembly partner
Made in Egypt
Meet our vehicles
Four locally assembled work vehicles with a 3-year warranty.