Global Alliances: Joylong, Shineray and SWM in the Egyptian Market

Exclusive partnerships with Joylong, Shineray and SWM brought world-class engineering to Egypt.
Three brands, one vision
General Misr secured the exclusive Joylong agency in 2019, launched the Shineray agency in 2022 and in 2025 signed with SWM to expand into passenger cars and motorcycles.
Discover the Shineray vehicle line-up in Egypt or book authorised maintenance.
Chinese engineering, global standards
These partnerships give Egypt a complete line-up of minivans, cargo vans and pickups that combines modern technology with competitive pricing and low running costs.
At the big stages
The Shineray X30 featured at the Egypt Car of the Year awards, underlining the brand's growing presence in Egypt's light-transport market.





